Wednesday, March 10th Team Meeting
Focusing on Positivity Within the Team:
instead of sharing One Positive Thing, we started off the meeting by sharing one thing we appreciate about the next person in line to check in
Chad reflected on the time we made Positivity Ponchos (a few people still had theirs) and wrote nice things about people on a sheet of paper they were wearing over their shoulders
How Do These Positive Connections Help Us?
Consistent (not continual or constant) Communication
Cultivating Trust
What Kind Of Connections Are We Making With Our Customers?
our mission: helping you protect your people and your property
our goal: service 18K openings in 2021
Ways In Which We Are Reaching Customers:
having recognizable logos on our vans
keeps us in peoples' minds
consistent uniforms worn by customer-facing employees
communicates that we are organized and professional
branding on coffee cups
reminders of our service that people use regularly
a symbol of Loc-Doc's company culture that sets us apart
advertising online/social media
persistent messaging in spaces where people are spending time
humanizes our brand
email marketing
major communication avenue from us to our customers
one of the first places people land when they get on their computer
reaches people who use social media less
Google ads
over 300K ads have been run since January, which has led to 2500 clicks through to our website
targeting specific systems relevant to our specialties in the zip codes we serve
each week, we create a new piece of content that speaks directly to a specific problem a customer may have
a relevant video is crossposted to youtube and facebook as well as a written article to helps boost our search results, and this is pushed to customers in an email
you help with this process by:
sharing social media posts
commenting on the posts and videos
making sure we give customers the service they expect when they reach out to us
being aware of what was discussed in the latest content so we can be knowledgeable when customers reach out about it
sending customers to "locdoc.net/help"
really listening to the customers' problems (don't just go in to solve the issue you think they're facing without communicating with them)